Heinz tomato ketchup and the sweet taste of market dominance

亨氏番茄酱与市场主导地位的甜美滋味

追踪一种调味酱如何靠产品、包装、记忆与营销长久存在，学会区分品牌认知和购买行为，并把机制解释写成可执行建议。

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